An escort card is a card that the guests get typically during cocktails and it directs them to their tables. Alot of times Escort cards are confused with Place cards, a place card directs guests to their specific seats. Place cards can be alot more work because you have to figure out who is sitting next to whom. At the very least you should opt for Escort cards to offer guests some sort of direction, it usually helps things flow smoothly.
Here are some pictures of my favorite escort card displays taken from http://www.theknot.com/
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